Nuberry is an Australian kids’ lifestyle brand that offers clothing, toys, and accessories. They needed a system to unify the overall brand experience and keeping the feel fun and playful.
The logo was made for an existing agreed-upon direction, using basic geometric shapes to keep it simple and clean. The visual language is based on the shapes derived from the negative spaces of the logo. It was made with a system so as to generate multiple design variations with a limited set of elements
We gave the brand a fun, inviting and playful feel.
