Maeva had an existing range of candles that did not fall in line with the brand feel. I worked on creating a new Home Essentials range under the umbrella of the main brand to accommodate this set. The colors were chosen to work with the existing containers but still bringing out the feeling of each of these fragrances and making them work as a collection at the same time. Luxury was an important keyword to be incorporated.
I also art directed the campaign shoot.
